Category Archives: Social Media

social media marketing

3 Ways To Expand Your Social Media Audience

social media marketingFinding the right ways to grow your social media presence can be quite tough especially since there is a lot of misleading information out there these days. Large and small scale businesses alike, must sort through all this information in order to come across social media marketing strategies that actually work. Here are 5 of the best social media practices that you need to follow if you wish to expand your visibility and target audience.

Choose The Right Platforms

You’ve probably heard this a lot of times, but choosing the right social media platform is still extremely important. You need to determine if your business and target customers are more inclined to visual presentation such as YouTube or perhaps Pinterest. Other types of businesses do better with Twitter and Facebook. Choose platforms that you think will help your business thrive rather than drown your business together with the many other hopeful entrepreneurs who have failed to choose the right one.

Don’t Force Your Brand

When it comes to social media, forcing your brand will definitely not do you any good. Online surfers, especially those who are active on social media networks are very cautious when it comes to advertisements. They are extremely mindful of companies who constantly drive their audience to like or even follow their brand.

In most cases, these companies end up having lesser volume of audience compared to those companies that do not force their brand. Avoid being too promotional, you will just end up driving away your audience instead of attracting more. Employ a tactic that will engage your audience on an emotional aspect. ‘Feel Good’ posts are preferable to those which promote your brand directly. You should be focusing on “shareability” of posts and let your product sell itself in the long run.

All Day, All Night

Social media is 24/7. It doesn’t rest and it rarely goes on a downtime. With such a variety of different time zones, it’s likely that social media networks are going to be working all the way, day in and day out. If you wish to have an effective social media marketing strategy, you need to make sure that the one that you are going to employ will be working even during off peak hours. Your strategy must never sleep. Therefore, hiring experts that can monitor and engage with your target audience round the clock is a must. One suggestion is that you schedule content for times when you are unable to post.

Social Media Marketing

3 Social Media Trends Every Entrepreneur Must Follow

We cannot deny the fact that social media is rapidly evolving. It has changed tremendously from way back when it first started. If you wish to keep up with the changing times, as an entrepreneur, you also need to make sure that your social media marketing strategies are not at a standstill.

Because if they are, you can never expect your techniques to be as effective as they could be. You will have to reassess your social media tactics and campaigns with every change in order to stay ahead of your competitors.

The question now is how can you develop better strategies that can keep up with the ever changing social media trends? Here are some tips to help you out:

1. Use Different Platforms

There are several social media networks. You need to use all the available ones to your advantage. Confining yourself to only one platform, Facebook for example, is not a very good idea. You can target and reach out to a wider audience if you use other networking sites such as Twitter, Instagram and Pinterest.

Also, you need to realize that a single network, may eventually decide to modify their policies in a way that may greatly affect your online business. You do not want to end up having only 2% of your target market see your social media posts, so you better learn how to diversify your social media tactics.

2. 3 in 1 Power Play

Social-Media-ManagementUnlike before, online marketing strategies do not work independently. There are specific methods that you have to use when optimizing your content or website. Content management also requires different techniques and social media has its own set of methods too.
Now, you can use SEO and content management as part of your social media marketing strategy. Doing so will help you build your brand, increase your online visibility and even improve your sales. It’s important that you combine your different marketing methods, eg; When you promote a blog post through email, also include a link to your social media pages. This allows for follow ups and a greater network.

3. Go Visual

Nobody wants to read a full block of text showing up on their newsfeeds which is why most social media posts almost always contains images. Because of the visual inclination of most consumers, Pinterest and even Video content have been proven to be very effective methods of advertising and marketing.

Find the right visual platform for your business and niche then make sure that you incorporate some images when promoting your brand, product or services on social media networking sites.

social media marketing

3 Reasons Why Social Media Marketing Matters

Social media marketing has been known as one of the best marketing strategies for quite a while now. This is one of the main reasons why it is very important that you, as an online entrepreneur, utilize it to your full advantage.

Increased Recognition For Your Brand

The internet is so vast that you have to grab all the opportunity that you can to improve your brand recognition. Since social media networks are widely used these days all over the globe, using it to your advantage is a must. It can serve as a voice for your brand which can help you build your reputation and visibility.

Through social media, you can attract potential customers and it will be a lot easier for them to get in touch with you through this medium. Also, using social media platforms allows you to become more recognizable not only to your existing customers but to their personal contacts too, if they share or repost your content.

Better Opportunities

social media marketingSocial media marketing also provides you with better opportunities in terms of converting potential customers to buying clients. Social media allows you to connect with an infinite web of relationships through your followers, existing contacts and target audience. By posting a video, a link to a blog, a campaign or perhaps a simple photo related to your business or any topic relevant to your company, you will be able to spark a reaction. Each of these reactions obtained from a single post is a chance for a possible conversion.

Increased Traffic and Conversion Rates

If you use social media marketing the right way, you can tremendously increase your website traffic and even your conversion rates. All this is made possible by social media because it promotes interaction between 2 individuals or a group. This makes marketing more efficient because of the addition of interaction between multiple human beings.
Inbound traffic to your site is greatly increased as well since you will no longer be limited to potential customers belonging to your personal contacts and existing customers.

If you use the right social media marketing strategies, you’ll be able to attract the existing members of your niche or followers in a specific social media platform that you’ve selected. This also gives you better chances of increasing your sales potential.
If you are not yet into social media marketing, you better start as soon as you can because the longer you wait the more opportunities you are missing.