Category Archives: IM Strategies

Persuasion Strategies

1 Include the reprint/reproduction rights with your product. This increases
the perceived value becausepeople can start a business and make money. You
can also include some of your advertisements in or on the product. The more
it gets resold, the more your ad will be seen.

2 Get the word out about your product and brand it. This increases the perceived
value because people believe brand name products are better quality. If you want
to quickly brand your product, team up with an already branded business and use
their name.You could just give them a percentage of your profits.

3 Participate in chat rooms related to the product you’re reselling. Start a
conversation with a person without trying to sell to him or her. Later on,
while you are chatting, mention the product you’re reselling. You could end
up selling your product, creating a friendship or finding a joint venture
partner.

4 Create a free e-book with the advertisement and link of your affiliate web
site. The subject of the free e-book should draw your target audience to
down-load it. Also submit it to some e-book directories. The more exposure your
free e-book gets, the moreyour ad will be seen.

5 Start your own affiliate program directory. Join a large number of affiliate
programs and list them all in a directory format on your web site. Then just
advertise your free affiliate program directory. You will earn commissions and
gain sub-affiliates. Plus you could start an affiliate-related e-zine too.

6 Write your own affiliate program ads. If all the other affiliates use the same
ads that you do, it won’t give you an edge over your competition. Use a different
ad to give yourself an unfair advantage over all the other affiliates. If you have
sub-affiliates, tell them to do the same.

7 Use a personal endorsement ad. Only use one if you’ve actually bought the product
or service for the affiliate program. Tell people what kind of benefits and results
you’ve received using the product. You need to purchase the product or service in order
to write a honest endorsement.

8 Advertise the product you’re reselling in your signature file. Use an
attention-getting headline and a good reason for them to visit your affiliate site.
Make sure your sig file doesn’t go over 5 lines. Also include your name, occupation,
business name and e-mail address.

9 Join a web ring. It should attract the same type of people who would be
interested in buying the product you’re reselling. You could also trade links on your
own with other related web sites. Also you could create an e-zine ring with other e-zine
sites.

10 Participate on web discussion boards. Post your comments, answer other people’s
questions, and ask your own questions. Include your affiliate text link under each
message you post. If they read your message and like it, they may click to see what
else you have to offer them.

11 Create a free e-zine. Use your e-zine to advertise the affiliate programs
you’ve joined. Submit your e-zine to online e-zine directories and promote it on
your web site. Trade e-zine ads with other publishers. Announce your e-zine to e-zine
announce lists.

12 Start a private web site. Use it as a free bonus if people buy the product
you resell. You could also allow people to join for free and you could advertise the
affiliate program you’ve joined. You could also charge a subscription fee for an upgraded
version of it.

13 Provide your web site visitors with content they can’t read anywhere else.
People will stay longer at your web site to read the original content. You could also allow
them to read through your e-zine and archive the back issues on your web site. Or you could
charge access to the back issues because it would be original content.

14 Remind your web site visitors they can print out your content. They may
browse around your online store while it’s printing. They may read it at home, work,
outside, etc. Other people might see what they’re reading and want to visit your web
site or subscribe to your e-zine.

15 Offer your web site visitors a freebie if they take the time to fill out your
online survey. They’ll be at the site longer and might buy something afterwards. Your
survey could ask them what kind of products they want, what they think of your customer
service, how they like your web site, etc.

16 Offer your visitors free software that they can download right from your web site.
While they are waiting they might read your ad. Also, if possible, include your ad in
the software so after they open it, they’ll see your ad again. This will help increase
your sales.

17 Provide a huge online directory of information that your visitors could search
through. The directory must contain information your visitors would want. It could be
news stories, how-to articles, interviews, case studies, profiles, survey results, online
audio, online video, e-books, reports, etc.

18 Make sure all your web pages load fast or your visitors will get bored and leave.
Time is precious; they won’t waste it waiting for your site to load. Do not use too
many graphics and high tech gizmos. They may have a hard time finding your product ad.

19 Tell your visitors what’s offered at your web site at the very beginning. If people
are confused about what’s being offered they may leave too early. You could tell them the
benefits they get and the things they can do at your web site, like subscribe to your e-zine,
read free articles, download free e-books, learn to increase their sales, etc.

20 Make your web site look professional. People will get turned off and leave if they
see a lot of spelling and grammatical mistakes. You don’t want any broken graphics or
links either. Make sure your background colors don’t make your text hard to read.

21 You could hold a holiday sale for your potential customers. For example, you could
tell them every-thing on your site is discounted by up to 50% on Thanksgiving Day.
Another example, “Fourth Of July Sale! Buy One, Get One Half Off!” Using holiday sales
gives you a specific and credible reason for your prices to be lower.

22 Use headlines and sub-headlines all over your your web site that will grab your
visitors’ attention. They will attract them to explore your web site longer. They
could be for your free e-zine, product ads, free content, message board, chat room, etc.

23 Place colorful graphs, pie charts and other charts in your ad copy. Use charts as
they will grab a person’s eye because they are usually colorful. They will also support
your product or service claims and allow your target audience to understand them easier.

24 Highlight buying incentives like free bonuses, money-back guarantees, testimonials,
special offers, discount sales, etc. You could place them in boxes, in front of different
colored backgrounds, assemble symbols or graphics around them, etc.

25 Use short sentences or sentence fragments in the body of your ad copy. A short
burst of words can catch a skimmer’s eye with one quick glance. If people have to read a
long sentence or paragraph in order to understand your message, the skimmers
may not order from you.

26 Highlight all the important keywords and phrases in your ad copy. You could use
bolding, underlining, different colors, graphic text, italics, symbols, indents and
extra spaces to highlight the important words or phrases.

27 Place attention-grabbing pictures above and within your ad copy. A powerful
technique is to use ‘before’ and ‘after’ pictures of people using your product. They
will give your target audience a clearer vision of what you’re offering. That will
help them imagine themselves getting the benefits of your product.

28 Use a headline that catches the attention of your target audience. You could use
many different types of headlines, free offers, guarantees, testimonials, news stories,
questions, benefits, warnings, statistics, features.

29 Make your ad’s keywords and phrases stand out by enlarging the text. This technique
works wonders with headlines and sub-headlines. People see them first because it’s easier
for their eyes to focus on. You could also use different fonts for your headlines than the
rest of your ad copy.

30 Make your product’s list of benefits and features stand out by using a symbol in
front of each of them. The symbol could be a dash, solid circle, star, etc. Also
indenting them will help make them stand out. Each benefit should be written like a
headline to get the readers’ attention and tell them what’s in it for them.